This Privacy Policy explains how UBBISOFT LTD T/A Sell My Phone (company number 13745546), trading online as Sell My Phones, handles personal information when you use our website, contact us, request a device trade-in, send a device or communicate with us about a transaction. It is written for a UK audience and should be read alongside our Terms & Conditions and Cookie Policy. If you have a privacy question, contact us at info@sellmyphones.co.uk.
Information we may collect
Depending on how you use the service, we may receive identifying and contact information such as your name, email address, telephone number and delivery or return details; information about the device you want to sell, including model, storage, condition and faults; communications you send to us; transaction and payment-related information needed to complete an agreed trade-in; and technical information generated when you use the website, such as basic device, browser, security and cookie data.
Why we use personal information
We use information where it is necessary to provide the service you request, respond to enquiries, assess and administer a phone trade-in, arrange delivery or returns, make or record payments, maintain transaction records, protect the website and business from misuse, comply with legal obligations and improve the customer journey. We do not need your account passwords to buy your phone and you should never send passwords or security codes to us in ordinary messages.
Lawful bases under UK data protection law
Our lawful basis depends on the purpose. Processing can be necessary to take steps at your request before entering a contract or to perform a contract; necessary to comply with a legal obligation; based on legitimate interests such as maintaining security, preventing misuse, keeping business records and improving the service where those interests are not overridden by your rights; or based on consent where the law requires consent, for example for certain non-essential cookies or optional marketing communications.
Device data and your responsibility before sending
A phone can contain far more personal information than a normal parcel. Before sending a handset, back up what you want to keep, sign out of cloud accounts, remove activation locks, remove SIM and memory cards and factory-reset the device where possible. Our data wipe guide explains the practical preparation. If a broken phone cannot be reset, tell us about the situation before sending rather than sharing credentials.
Who information may be shared with
We may use service providers where they are needed to operate the website and trade-in process, for example hosting, communications, payment, accounting, security, delivery or professional-advice providers. Information should be limited to what is reasonably necessary for the relevant service. We may also disclose information where required by law, a court, regulator or other lawful authority, or where necessary to establish, exercise or defend legal rights.
International processing
Some technology or service providers may process information outside the United Kingdom. Where UK data-protection law requires safeguards for an international transfer, appropriate measures should be used. The exact providers used by a website can change over time, so contact us if you need more information about a particular processing activity.
How long information is kept
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing the service, dealing with queries or disputes, maintaining required financial and transaction records, preventing fraud and meeting legal obligations. Different categories of information can therefore have different retention periods. When information is no longer required, it should be deleted, anonymised or securely disposed of where appropriate.
Cookies and website technologies
The website may use cookies or similar technologies for functions such as security, preferences, site operation, measurement or other features. Cookies that are strictly necessary can operate without consent where permitted by law. Where consent is required for non-essential cookies, we ask for it through the available cookie controls. Read our Cookie Policy for more information.
Your UK data protection rights
Depending on the circumstances, you may have rights to ask for access to your personal data, correction of inaccurate information, deletion, restriction of processing, objection to certain processing, and data portability. Where processing is based on consent, you can withdraw that consent without affecting processing already carried out lawfully. These rights are not absolute in every situation; legal or record-keeping obligations can affect what we are able to delete or provide.
Security
We use reasonable organisational and technical measures intended to protect personal information against unauthorised access, loss, misuse or disclosure. No internet or storage system can be guaranteed completely secure, so you should also protect your own accounts, use strong passwords and avoid sending sensitive credentials through normal email or chat.
Children
The trade-in service is intended for customers aged 18 or over. A transaction for a younger person must be handled by an appropriate adult with authority to act. If you believe a child has supplied personal information in circumstances where they should not have done so, contact us so the situation can be reviewed.
Complaints and contact
For privacy questions or requests, email info@sellmyphones.co.uk or write to UBBISOFT LTD T/A Sell My Phone at 5 Union Street, Bristol, BS1 2DD. Customer drop-off is also available at 55 Gloucester Road, Bishopston, Bristol, BS7 8AD. If you are not satisfied with how a data-protection concern is handled, you may have the right to complain to the UK Information Commissioner’s Office. This policy may be updated when our services, legal obligations or processing activities change, so the current website version should be used when checking our practices.